Cross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services - Anna Antczak - Books - Springer International Publishing AG - 9783319555768 - July 21, 2017
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Anna Antczak
Cross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services 1st ed. 2017 edition

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Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.

160 pages, 11 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 21, 2017
ISBN13 9783319555768
Publishers Springer International Publishing AG
Pages 160
Dimensions 223 × 157 × 16 mm   ·   370 g
Language German  

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