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Strategic Marketing Cases in Emerging Markets Softcover reprint of the original 1st ed. 2017 edition
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Strategic Marketing Cases in Emerging Markets
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 21, 2018 |
| ISBN13 | 9783319846798 |
| Publishers | Springer International Publishing AG |
| Pages | 166 |
| Dimensions | 150 × 220 × 10 mm · 277 g |
| Language | German |
| Editor | Adhikari, Atanu |
| Editor | Roy, Sanjit Kumar |
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