Strategic Marketing Cases in Emerging Markets - - Books - Springer International Publishing AG - 9783319515434 - May 10, 2017
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Strategic Marketing Cases in Emerging Markets 1st ed. 2017 edition

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This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.

166 pages, 18 black & white illustrations, 33 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 10, 2017
ISBN13 9783319515434
Publishers Springer International Publishing AG
Pages 166
Dimensions 155 × 235 × 11 mm   ·   426 g
Language French  
Editor Adhikari, Atanu
Editor Roy, Sanjit Kumar

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