Advances in Luxury Brand Management - Journal of Brand Management: Advanced Collections - - Books - Springer International Publishing AG - 9783319845746 - May 17, 2018
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Advances in Luxury Brand Management - Journal of Brand Management: Advanced Collections Softcover reprint of the original 1st ed. 2017 edition

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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.

256 pages, 15 Illustrations, black and white; X, 256 p. 15 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 17, 2018
ISBN13 9783319845746
Publishers Springer International Publishing AG
Pages 256
Dimensions 210 × 147 × 13 mm   ·   358 g
Language German  
Editor Brexendorf, Tim Oliver
Editor Kapferer, Jean-Noel
Editor Kernstock, Joachim
Editor Powell, Shaun M.

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