Advances in Luxury Brand Management - Journal of Brand Management: Advanced Collections - - Books - Springer International Publishing AG - 9783319511269 - September 28, 2017
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Advances in Luxury Brand Management - Journal of Brand Management: Advanced Collections 1st ed. 2017 edition

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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.

256 pages, 15 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 28, 2017
ISBN13 9783319511269
Publishers Springer International Publishing AG
Pages 256
Dimensions 217 × 158 × 23 mm   ·   484 g
Language French  
Editor Brexendorf, Tim Oliver
Editor Kapferer, Jean-Noel
Editor Kernstock, Joachim
Editor Powell, Shaun M.

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