Value-Oriented Media Management: Decision Making Between Profit and Responsibility - Media Business and Innovation - - Books - Springer International Publishing AG - 9783319845449 - July 18, 2018
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Value-Oriented Media Management: Decision Making Between Profit and Responsibility - Media Business and Innovation Softcover reprint of the original 1st ed. 2017 edition

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In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions.

240 pages, 6 Illustrations, color; 14 Illustrations, black and white; VIII, 240 p. 20 illus., 6 illu

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 18, 2018
ISBN13 9783319845449
Publishers Springer International Publishing AG
Pages 240
Dimensions 150 × 220 × 10 mm   ·   382 g
Language German  
Editor Altmeppen, Klaus-Dieter
Editor Hollifield, C. Ann
Editor Van Loon, Joost

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