Value-Oriented Media Management: Decision Making Between Profit and Responsibility - Media Business and Innovation - - Books - Springer International Publishing AG - 9783319510064 - May 8, 2017
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Value-Oriented Media Management: Decision Making Between Profit and Responsibility - Media Business and Innovation 1st ed. 2017 edition

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In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions.

20 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 8, 2017
ISBN13 9783319510064
Publishers Springer International Publishing AG
Pages 240
Dimensions 155 × 235 × 16 mm   ·   526 g
Language French  
Editor Altmeppen, Klaus-Dieter
Editor Hollifield, C. Ann
Editor Van Loon, Joost

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