Consumer Perception of Product Risks and Benefits - - Books - Springer International Publishing AG - 9783319844213 - July 21, 2018
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Consumer Perception of Product Risks and Benefits Softcover reprint of the original 1st ed. 2017 edition

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This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation.

596 pages, 2 Tables, color; 23 Illustrations, color; 32 Illustrations, black and white; XXIV, 596 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 21, 2018
ISBN13 9783319844213
Publishers Springer International Publishing AG
Pages 596
Dimensions 150 × 220 × 10 mm   ·   857 g
Language German  
Editor Emilien, Gerard
Editor Ludicke, Frank
Editor Weitkunat, Rolf

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