Consumer Perception of Product Risks and Benefits - - Books - Springer International Publishing AG - 9783319505282 - March 24, 2017
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Consumer Perception of Product Risks and Benefits 1st ed. 2017 edition

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This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation.

596 pages, 32 black & white illustrations, 23 colour illustrations, 2 colour tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 24, 2017
ISBN13 9783319505282
Publishers Springer International Publishing AG
Pages 596
Dimensions 155 × 235 × 33 mm   ·   1.04 kg
Language French  
Editor Emilien, Gerard
Editor Ludicke, Frank
Editor Weitkunat, Rolf

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