Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy - - Books - Springer International Publishing AG - 9783319841847 - May 8, 2018
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Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy Softcover reprint of the original 3rd ed. 2017 edition

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This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures.

424 pages, 50 Tables, color; 33 Illustrations, color; 27 Illustrations, black and white; XXVI, 424 p

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 8, 2018
ISBN13 9783319841847
Publishers Springer International Publishing AG
Pages 424
Dimensions 233 × 156 × 32 mm   ·   690 g
Language French  
Editor Gould, Julie
Editor Pfeffermann, Nicole

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