Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy -  - Books - Springer International Publishing AG - 9783319495408 - March 15, 2017
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Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy 3rd ed. 2017 edition

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This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures.


424 pages, 27 black & white illustrations, 33 colour illustrations, 50 colour tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 15, 2017
ISBN13 9783319495408
Publishers Springer International Publishing AG
Pages 424
Dimensions 155 × 235 × 25 mm   ·   807 g
Language German  
Editor Gould, Julie
Editor Pfeffermann, Nicole

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