Brand Fans: Lessons from the World's Greatest Sporting Brands - Aaron C.T. Smith - Books - Springer International Publishing AG - 9783319840321 - May 3, 2018
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Aaron C.T. Smith
Brand Fans: Lessons from the World's Greatest Sporting Brands Softcover reprint of the original 1st ed. 2017 edition

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Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.

249 pages, X, 249 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 3, 2018
ISBN13 9783319840321
Publishers Springer International Publishing AG
Pages 249
Dimensions 148 × 211 × 18 mm   ·   342 g
Language German  

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