Brand Fans: Lessons from the World's Greatest Sporting Brands - Aaron C.T. Smith - Books - Springer International Publishing AG - 9783319488530 - January 30, 2017
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Aaron C.T. Smith
Brand Fans: Lessons from the World's Greatest Sporting Brands 1st ed. 2017 edition

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Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.

249 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 30, 2017
ISBN13 9783319488530
Publishers Springer International Publishing AG
Pages 249
Dimensions 148 × 210 × 20 mm   ·   439 g
Language French  

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