Older Tourist Behavior and Marketing Tools - Tourism, Hospitality & Event Management - Vania Vigolo - Books - Springer International Publishing AG - 9783319838090 - May 8, 2018
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Vania Vigolo
Older Tourist Behavior and Marketing Tools - Tourism, Hospitality & Event Management Softcover reprint of the original 1st ed. 2017 edition

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This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.

176 pages, 3 Illustrations, color; 4 Illustrations, black and white; XVI, 176 p. 7 illus., 3 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 8, 2018
ISBN13 9783319838090
Publishers Springer International Publishing AG
Pages 176
Dimensions 150 × 220 × 10 mm   ·   276 g
Language French  

Mere med samme udgiver

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