Older Tourist Behavior and Marketing Tools - Tourism, Hospitality & Event Management - Vania Vigolo - Books - Springer International Publishing AG - 9783319477343 - April 18, 2017
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Vania Vigolo
Older Tourist Behavior and Marketing Tools - Tourism, Hospitality & Event Management 1st ed. 2017 edition

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This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.

176 pages, 4 black & white illustrations, 3 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 18, 2017
ISBN13 9783319477343
Publishers Springer International Publishing AG
Pages 176
Dimensions 247 × 165 × 18 mm   ·   448 g
Language German  

Mere med samme udgiver

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