Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations - India Studies in Business and Economics - - Books - Springer International Publishing AG - 9783319835099 - July 4, 2018
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Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations - India Studies in Business and Economics Softcover reprint of the original 1st ed. 2017 edition

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However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries.

254 pages, 54 Illustrations, black and white; XI, 254 p. 54 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 4, 2018
ISBN13 9783319835099
Publishers Springer International Publishing AG
Pages 254
Dimensions 150 × 220 × 10 mm   ·   381 g
Language German  
Editor Herstatt, Cornelius
Editor Tiwari, Rajnish

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