Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations - India Studies in Business and Economics - - Books - Springer International Publishing AG - 9783319463902 - December 15, 2016
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Lead Market India: Key Elements and Corporate Perspectives for Frugal Innovations - India Studies in Business and Economics 1st ed. 2017 edition

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However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries.

254 pages, 54 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 15, 2016
ISBN13 9783319463902
Publishers Springer International Publishing AG
Pages 254
Dimensions 155 × 235 × 16 mm   ·   553 g
Language German  
Editor Herstatt, Cornelius
Editor Tiwari, Rajnish

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