The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and its Impact on Structural Change - Rosalind Beere - Books - Springer International Publishing AG - 9783319490632 - May 19, 2017
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Rosalind Beere
The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and its Impact on Structural Change 1st ed. 2017 edition

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The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes.

222 pages, 1 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 19, 2017
ISBN13 9783319490632
Publishers Springer International Publishing AG
Pages 224
Dimensions 155 × 221 × 19 mm   ·   416 g
Language German  

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