H2H Marketing: Case Studies on Human-to-Human Marketing - Springer Business Cases - - Books - Springer International Publishing AG - 9783031223952 - July 20, 2024
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H2H Marketing: Case Studies on Human-to-Human Marketing - Springer Business Cases 2023 edition

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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 20, 2024
ISBN13 9783031223952
Publishers Springer International Publishing AG
Pages 213
Dimensions 150 × 220 × 10 mm   ·   439 g
Language German  
Editor Haas, Maximilian
Editor Kotler, Philip
Editor Pfoertsch, Waldemar
Editor Sponholz, Uwe

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