H2H Marketing: Case Studies on Human-to-Human Marketing - Springer Business Cases - - Books - Springer International Publishing AG - 9783031223921 - July 20, 2023
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H2H Marketing: Case Studies on Human-to-Human Marketing - Springer Business Cases 2023 edition

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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

213 pages, 56 Illustrations, color; 1 Illustrations, black and white; XIX, 213 p. 57 illus., 56 illu

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 20, 2023
ISBN13 9783031223921
Publishers Springer International Publishing AG
Pages 213
Dimensions 150 × 220 × 20 mm   ·   567 g
Language German  
Editor Haas, Maximilian
Editor Kotler, Philip
Editor Pfoertsch, Waldemar
Editor Sponholz, Uwe

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