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Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries - Management for Professionals George P. Moschis 2022 edition
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Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries - Management for Professionals
George P. Moschis
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.
345 pages, 3 Illustrations, black and white; XV, 345 p. 3 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 8, 2023 |
| ISBN13 | 9783031130991 |
| Publishers | Springer International Publishing AG |
| Pages | 345 |
| Dimensions | 150 × 220 × 10 mm · 508 g |
| Language | German |
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