Tell your friends about this item:
Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries - Management for Professionals George P. Moschis 2022 edition
Price
$ 102.99
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jul 22 - 28
Get notified about new George P. Moschis releases
Our customers say:
Add to your iMusic wish list
Also available as:
Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries - Management for Professionals
George P. Moschis
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.
345 pages, 3 Illustrations, black and white; XV, 345 p. 3 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 7, 2022 |
| ISBN13 | 9783031130960 |
| Publishers | Springer International Publishing AG |
| Pages | 345 |
| Dimensions | 246 × 164 × 25 mm · 662 g |
| Language | German |
More by George P. Moschis
Show all![Cover for George P. Moschis · Academic Research in Business and the Social Sciences: A Guidebook for Early Career Researchers (Hardcover Book) [2024 edition] (2024)](https://imusic.b-cdn.net/images/item/original/472/9783031565472.jpg?george-p-moschis-2024-academic-research-in-business-and-the-social-sciences-a-guidebook-for-early-career-researchers-hardcover-book&class=scaled&v=1757572276)
More from the same publisher
![Cover for Keren Epstein-Gilboa · The Breastfeeding Relationship and Children’s Social and Emotional Development (Hardcover Book) [2025 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Transmission Electron Microscopy: The Companion Volume (Paperback Book) [Second Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/916/9783031807916.jpg?2027-transmission-electron-microscopy-the-companion-volume-paperback-book&class=scaled&v=1780320082)
![Cover for Werner Kempf · Dermatopathology (Hardcover Book) [Third Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/711/9783031989711.jpg?werner-kempf-2027-dermatopathology-hardcover-book&class=scaled&v=1774452112)
![Cover for T. S. Venkatesh · Strength of Materials: Volume I: Concepts, Problems & Solutions (Hardcover Book) [Second Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/846/9783031955846.jpg?t-s-venkatesh-2027-strength-of-materials-volume-i-concepts-problems-solutions-hardcover-book&class=scaled&v=1778114493)
![Cover for Christopher M. Brown · The Democratization of Cuba (Hardcover Book) [2022 edition] (2026)](https://imusic.b-cdn.net/images/item/original/523/9783319660523.jpg?christopher-m-brown-2026-the-democratization-of-cuba-hardcover-book&class=scaled&v=1594018037)
![Cover for Simone Cerreia-Vioglio · Principles of Mathematics for Economics (Paperback Book) [1st ed. 2017 edition] (2026)](https://imusic.b-cdn.net/images/item/original/131/9783319447131.jpg?simone-cerreia-vioglio-2026-principles-of-mathematics-for-economics-paperback-book&class=scaled&v=1606717221)
![Cover for Musculoskeletal Imaging (N/A) [Third Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/913/9783031668913.jpg?2026-musculoskeletal-imaging&class=scaled&v=1782137130)
![Cover for Daniel Schatz · Sweden’s Relations with Israel and the Palestinians: An Untold History (Hardcover Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/321/9783031720321.jpg?daniel-schatz-2026-sweden-s-relations-with-israel-and-the-palestinians-an-untold-history-hardcover-book&class=scaled&v=1774494645)
![Cover for Patricio Aroca · Regional Business Cycles in Mexico, Brazil, and Chile: A Sub-National Analysis of Economic Fluctuations - SpringerBriefs in Regional Science (Paperback Book) [2022 edition] (2026)](https://imusic.b-cdn.net/images/item/original/658/9783319988658.jpg?patricio-aroca-2026-regional-business-cycles-in-mexico-brazil-and-chile-a-sub-national-analysis-of-economic-fluctuations-springerbriefs-in-regional-science-paperback-book&class=scaled&v=1546500016)
![Cover for Eva Maria Javier Delmo · Transplantation Medicine and Organ Donation in Germany: The Medical, Legal, Organizational and Ethical Frameworks (Hardcover Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/413/9783031494413.jpg?eva-maria-javier-delmo-2026-transplantation-medicine-and-organ-donation-in-germany-the-medical-legal-organizational-and-ethical-frameworks-hardcover-book&class=scaled&v=1728706992)
![Cover for Monica Catherine O'Brien · Understanding and Responding to the French Pox in Frankfurt am Main and Nuremberg, 1495–1700: Contagion, Practicality, and Morality - Palgrave Studies in Medieval and Early Modern Medicine (Hardcover Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/244/9783031469244.jpg?monica-catherine-o-brien-2026-understanding-and-responding-to-the-french-pox-in-frankfurt-am-main-and-nuremberg-1495-1700-contagion-practicality-and-morality-palgrave-studies-in-medieval-and-early-modern-medicine-hardcover-book&class=scaled&v=1780034060)
![Cover for Neculai Andrei · Modern Numerical Nonlinear Optimization - Springer Optimization and Its Applications (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/936/9783031946936.jpg?neculai-andrei-2026-modern-numerical-nonlinear-optimization-springer-optimization-and-its-applications-hardcover-book&class=scaled&v=1774528650)
![Cover for Peter C. Hill · Measures of Religiosity and Spirituality (Book) [2024 edition] (2026)](https://imusic.b-cdn.net/images/item/original/431/9783031483431.jpg?peter-c-hill-2026-measures-of-religiosity-and-spirituality-book&class=scaled&v=1780099572)
![Cover for Reinhard Noll · Laser-Induced Breakdown Spectroscopy: Fundamentals and Applications (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/692/9783031853692.jpg?reinhard-noll-2026-laser-induced-breakdown-spectroscopy-fundamentals-and-applications-hardcover-book&class=scaled&v=1774530627)
See all of George P. Moschis ( e.g. Hardcover Book and Paperback Book )