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Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing - Contributions to Management Science 2022 edition
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Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing - Contributions to Management Science
In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data.
239 pages, 15 Illustrations, black and white; XI, 239 p. 15 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 24, 2023 |
| ISBN13 | 9783030931339 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 239 |
| Dimensions | 150 × 220 × 10 mm · 391 g |
| Language | German |
| Editor | Semeradova, Tereza |
| Editor | Weinlich?, Petr |
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