Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing - Contributions to Management Science - - Books - Springer Nature Switzerland AG - 9783030931308 - January 23, 2022
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Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing - Contributions to Management Science 2022 edition

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In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data.

239 pages, 15 Illustrations, black and white; XI, 239 p. 15 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 23, 2022
ISBN13 9783030931308
Publishers Springer Nature Switzerland AG
Pages 239
Dimensions 150 × 220 × 20 mm   ·   547 g
Language German  
Editor Semeradova, Tereza
Editor Weinlich?, Petr

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