Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations - Palgrave Studies of Marketing in Emerging Economies - - Books - Springer Nature Switzerland AG - 9783030837136 - November 29, 2022
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Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations - Palgrave Studies of Marketing in Emerging Economies 2022 edition

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Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.

302 pages, 8 Illustrations, black and white; XXV, 302 p. 8 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 29, 2022
ISBN13 9783030837136
Publishers Springer Nature Switzerland AG
Pages 302
Dimensions 150 × 220 × 10 mm   ·   430 g
Language German  
Editor Alcoriza, Gina
Editor Balasubramanian, Kandappan
Editor Gaffar, Vanessa
Editor Jamaluddin, Mohd Raziff
Editor Mensah, Ishmael
Editor Rasoolimanesh, S. Mostafa

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