Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations - Palgrave Studies of Marketing in Emerging Economies - - Books - Springer Nature Switzerland AG - 9783030837105 - November 28, 2021
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Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations - Palgrave Studies of Marketing in Emerging Economies 2021 edition

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Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.

15 Illustrations, black and white; Approx. 220 p. 15 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 28, 2021
ISBN13 9783030837105
Publishers Springer Nature Switzerland AG
Pages 302
Dimensions 158 × 219 × 24 mm   ·   522 g
Language German  
Editor Alcoriza, Gina
Editor Balasubramanian, Kandappan
Editor Gaffar, Vanessa
Editor Jamaluddin, Mohd Raziff
Editor Mensah, Ishmael
Editor Rasoolimanesh, S. Mostafa

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