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Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market - Palgrave Studies of Marketing in Emerging Economies 2021 edition
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Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market - Palgrave Studies of Marketing in Emerging Economies
240 pages, 20 Illustrations, black and white; X, 240 p. 20 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 12, 2021 |
| ISBN13 | 9783030772031 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 272 |
| Dimensions | 150 × 220 × 20 mm · 498 g |
| Language | German |
| Editor | Appau, Samuelson |
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