Public Branding and Marketing: A Global Viewpoint - - Books - Springer Nature Switzerland AG - 9783030705077 - July 24, 2022
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Public Branding and Marketing: A Global Viewpoint 2021 edition

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This edited volume details public branding and marketing from a global, comparative perspective. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration.

283 pages, 44 Illustrations, black and white; XII, 283 p. 44 illus.; 44 Illustrations, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 24, 2022
ISBN13 9783030705077
Publishers Springer Nature Switzerland AG
Pages 283
Dimensions 150 × 220 × 10 mm   ·   421 g
Language German  
Editor Zavattaro, Staci M.

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