Public Branding and Marketing: A Global Viewpoint - - Books - Springer Nature Switzerland AG - 9783030705046 - July 23, 2021
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Public Branding and Marketing: A Global Viewpoint 2021 edition

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This edited volume details public branding and marketing from a global, comparative perspective. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration.

274 pages, 44 Illustrations, black and white; XX, 274 p. 44 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 23, 2021
ISBN13 9783030705046
Publishers Springer Nature Switzerland AG
Pages 283
Dimensions 166 × 244 × 22 mm   ·   576 g
Language German  
Editor Zavattaro, Staci M.

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