Tell your friends about this item:
Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour Giovanni Mattia 2021 edition
Price
$ 67.49
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jul 16 - 22
Our customers say:
Add to your iMusic wish list
Also available as:
Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
Giovanni Mattia
Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
99 pages, 2 Illustrations, black and white; XI, 99 p. 2 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 13, 2022 |
| ISBN13 | 9783030659257 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 99 |
| Dimensions | 150 × 220 × 10 mm · 159 g |
| Language | German |
![Cover for Deborah Morrison · Brave Work in the Age of Climate Change: A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times (Paperback Book) [2022 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Matthew Harker · Fractional Differential Equations: Numerical Methods for Applications - Studies in Systems, Decision and Control (Hardcover Book) [2021 edition] (2027)](https://imusic.b-cdn.net/images/item/original/769/9783030323769.jpg?matthew-harker-2027-fractional-differential-equations-numerical-methods-for-applications-studies-in-systems-decision-and-control-hardcover-book&class=scaled&v=1604147403)
![Cover for Armen Gulian · Shortcut to Superconductivity: Superconducting Electronics via COMSOL Modeling (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/297/9783032255297.jpg?armen-gulian-2026-shortcut-to-superconductivity-superconducting-electronics-via-comsol-modeling-hardcover-book&class=scaled&v=1780400084)
![Cover for Jurgen H. Gross · Mass Spectrometry: A Textbook (Hardcover Book) [Fourth Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/162/9783032292162.jpg?jurgen-h-gross-2026-mass-spectrometry-a-textbook-hardcover-book&class=scaled&v=1780453452)
![Cover for Jacqueline Kennelly · Citizen Youth: Culture, Activism, and Agency in a Neoliberal Era - Education, Politics and Public Life (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/796/9783032088796.jpg?jacqueline-kennelly-2026-citizen-youth-culture-activism-and-agency-in-a-neoliberal-era-education-politics-and-public-life-hardcover-book&class=scaled&v=1774523507)
![Cover for T. S. Venkatesh · Strength of Materials: Volume II: For Mechanical, Production, Civil, Construction, Automobile, Marine and Chemical Engineering Branches (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/787/9783032040787.jpg?t-s-venkatesh-2026-strength-of-materials-volume-ii-for-mechanical-production-civil-construction-automobile-marine-and-chemical-engineering-branches-hardcover-book&class=scaled&v=1778117433)
