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Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour Giovanni Mattia 2021 edition
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Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour
Giovanni Mattia
Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
99 pages, 2 Illustrations, black and white; XI, 99 p. 2 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 13, 2021 |
| ISBN13 | 9783030659226 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 99 |
| Dimensions | 150 × 220 × 20 mm · 299 g |
| Language | German |
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