Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era - Contributions to Management Science - - Books - Springer Nature Switzerland AG - 9783030633783 - March 29, 2022
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Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era - Contributions to Management Science 2021 edition

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This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors.

219 pages, 1 Illustrations, color; 11 Illustrations, black and white; XIII, 219 p. 12 illus., 1 illu

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 29, 2022
ISBN13 9783030633783
Publishers Springer Nature Switzerland AG
Pages 219
Dimensions 233 × 155 × 16 mm   ·   370 g
Language German  
Editor Bifulco, Francesco
Editor Russo Spena, Tiziana

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