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Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era - Contributions to Management Science 2021 edition
Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era - Contributions to Management Science
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors.
219 pages, 1 Illustrations, color; 11 Illustrations, black and white; XIII, 219 p. 12 illus., 1 illu
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 26, 2021 |
| ISBN13 | 9783030633752 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 219 |
| Dimensions | 150 × 220 × 20 mm · 508 g |
| Language | German |
| Editor | Bifulco, Francesco |
| Editor | Russo Spena, Tiziana |