International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice - International Series in Advanced Management Studies - Giovanna Pegan - Books - Springer Nature Switzerland AG - 9783030335908 - December 6, 2020
In case cover and title do not match, the title is correct

Giovanna Pegan
International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice - International Series in Advanced Management Studies 2020 edition

Price
$ 53.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 14 - 20

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.

188 pages, 13 Illustrations, color; 16 Illustrations, black and white; XIII, 188 p. 29 illus., 13 il

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 6, 2020
ISBN13 9783030335908
Publishers Springer Nature Switzerland AG
Pages 188
Dimensions 150 × 220 × 10 mm   ·   454 g
Language German  

Mere med samme udgiver

See all of Giovanna Pegan ( e.g. Hardcover Book and Paperback Book )