International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice - International Series in Advanced Management Studies - Giovanna Pegan - Books - Springer Nature Switzerland AG - 9783030335878 - December 6, 2019
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Giovanna Pegan
International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice - International Series in Advanced Management Studies 2020 edition

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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.

188 pages, 13 Illustrations, color; 16 Illustrations, black and white; XIII, 188 p. 29 illus., 13 il

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 6, 2019
ISBN13 9783030335878
Publishers Springer Nature Switzerland AG
Pages 188
Dimensions 150 × 220 × 20 mm   ·   477 g
Language German  

Mere med samme udgiver

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