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Channel Strategies and Marketing Mix in a Connected World - Springer Series in Supply Chain Management 2020 edition
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Channel Strategies and Marketing Mix in a Connected World - Springer Series in Supply Chain Management
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world.
282 pages, 17 Illustrations, color; 4 Illustrations, black and white; X, 282 p. 21 illus., 17 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 21, 2021 |
| ISBN13 | 9783030317355 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 282 |
| Dimensions | 150 × 220 × 10 mm · 412 g |
| Language | German |
| Editor | Ray, Saibal |
| Editor | Yin, Shuya |
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