Channel Strategies and Marketing Mix in a Connected World - Springer Series in Supply Chain Management - - Books - Springer Nature Switzerland AG - 9783030317324 - December 19, 2019
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Channel Strategies and Marketing Mix in a Connected World - Springer Series in Supply Chain Management 2020 edition

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This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world.

282 pages, 17 Illustrations, color; 4 Illustrations, black and white; X, 282 p. 21 illus., 17 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 19, 2019
ISBN13 9783030317324
Publishers Springer Nature Switzerland AG
Pages 282
Dimensions 150 × 220 × 20 mm   ·   589 g
Language German  
Editor Ray, Saibal
Editor Yin, Shuya

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