Creating Powerful Brands - De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk) - Books - Taylor & Francis Ltd - 9781856178495 - September 29, 2010
In case cover and title do not match, the title is correct

De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk)
Creating Powerful Brands 4th edition

Price
$ 99.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 15 - 27
Get notified about new De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.

496 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 29, 2010
ISBN13 9781856178495
Publishers Taylor & Francis Ltd
Pages 510
Dimensions 190 × 235 × 28 mm   ·   940 g
Language English  

More by De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk)

Show all

More from the same publisher

See all of De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk) ( e.g. Hardcover Book and Paperback Book )