From Brand Vision to Brand Evaluation - De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk) - Books - Taylor & Francis Ltd - 9781856177733 - March 18, 2010
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De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk)
From Brand Vision to Brand Evaluation 3rd edition

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Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.

392 pages, Illustrated

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 18, 2010
ISBN13 9781856177733
Publishers Taylor & Francis Ltd
Pages 392
Dimensions 153 × 227 × 24 mm   ·   562 g
Language English  

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