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Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News Susan H. Sarapin
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Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News
Susan H. Sarapin
This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
258 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 22, 2024 |
| ISBN13 | 9781793629364 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 258 |
| Dimensions | 150 × 227 × 16 mm · 408 g |
| Language | English |
