Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News - Susan H. Sarapin - Books - Bloomsbury Publishing Plc - 9781793629340 - January 13, 2022
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Susan H. Sarapin
Holy Hype: A Guide to Religious Fervor in the Advertising of Goods and the Good News

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This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

248 pages, Illustrations, unspecified; Halftones, Black & White including Black & White Photographs

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 13, 2022
ISBN13 9781793629340
Publishers Bloomsbury Publishing Plc
Pages 258
Dimensions 236 × 159 × 22 mm   ·   526 g
Language English  

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