Advertising Account Planning: New Strategies in the Digital Landscape - Kelli S. Boling - Books - Bloomsbury Publishing Plc - 9781538192863 - January 22, 2025
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Kelli S. Boling
Advertising Account Planning: New Strategies in the Digital Landscape 2nd edition

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An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 22, 2025
ISBN13 9781538192863
Publishers Bloomsbury Publishing Plc
Pages 216
Dimensions 152 × 228 × 13 mm   ·   316 g
Language English  

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