Advertising Account Planning: New Strategies in the Digital Landscape - Kelli S. Boling - Books - Bloomsbury Publishing Plc - 9781538192467 - January 2, 2025
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Kelli S. Boling
Advertising Account Planning: New Strategies in the Digital Landscape 2nd edition

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An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 2, 2025
ISBN13 9781538192467
Publishers Bloomsbury Publishing Plc
Pages 216
Dimensions 150 × 220 × 20 mm   ·   285 g
Language English  

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