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Integrated Marketing Communication: Creating Spaces for Engagement - Integrated Marketing Communication Jeanne M. Persuit
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Integrated Marketing Communication: Creating Spaces for Engagement - Integrated Marketing Communication
Jeanne M. Persuit
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
286 pages, 2 Tables, unspecified; 4 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 31, 2018 |
| ISBN13 | 9781498540049 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 286 |
| Dimensions | 228 × 152 × 17 mm · 312 g |
| Language | English |
| Editor | Marinchak, Christina L. McDowell |
| Editor | Persuit, Jeanne M. |
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