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Social Media and Integrated Marketing Communication: A Rhetorical Approach Jeanne M. Persuit
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Social Media and Integrated Marketing Communication: A Rhetorical Approach
Jeanne M. Persuit
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
144 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 27, 2015 |
| ISBN13 | 9781498516167 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 144 |
| Dimensions | 229 × 154 × 15 mm · 214 g |
| Language | English |
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