As Heard on TV: Popular Music in Advertising - Ashgate Popular and Folk Music Series - Bethany Klein - Books - Taylor & Francis Ltd - 9781409407645 - April 28, 2010
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Bethany Klein
As Heard on TV: Popular Music in Advertising - Ashgate Popular and Folk Music Series New edition

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Through an analysis of press coverage and interviews with musicians, and advertising creatives, this book considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

178 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 28, 2010
ISBN13 9781409407645
Publishers Taylor & Francis Ltd
Pages 178
Dimensions 155 × 233 × 12 mm   ·   356 g
Language English  
Series Editor Burns, Professor Lori
Series Editor Hawkins, Professor Stan
Series Editor Scott, Professor Derek B.

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