As Heard on TV: Popular Music in Advertising - Ashgate Popular and Folk Music Series - Bethany Klein - Books - Taylor & Francis Ltd - 9780754666653 - March 25, 2009
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Bethany Klein
As Heard on TV: Popular Music in Advertising - Ashgate Popular and Folk Music Series New edition

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Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

205 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 25, 2009
ISBN13 9780754666653
Publishers Taylor & Francis Ltd
Pages 178
Dimensions 156 × 234 × 11 mm   ·   490 g
Language English  
Series Editor Burns, Professor Lori
Series Editor Hawkins, Professor Stan
Series Editor Scott, Professor Derek B.

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