The Economics of Advertising - Routledge Library Editions: Advertising - Frederic Taylor - Books - Taylor & Francis Ltd - 9781138997837 - November 26, 2015
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Frederic Taylor
The Economics of Advertising - Routledge Library Editions: Advertising 1st edition

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2015
ISBN13 9781138997837
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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