The Economics of Advertising - Routledge Library Editions: Advertising - Frederic Taylor - Books - Taylor & Francis Ltd - 9780415818032 - March 21, 2013
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Frederic Taylor
The Economics of Advertising - Routledge Library Editions: Advertising 1st edition

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

18 pages, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 21, 2013
ISBN13 9780415818032
Publishers Taylor & Francis Ltd
Pages 250
Dimensions 156 × 234 × 18 mm   ·   630 g
Language English  

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