Marketing Organisation (RLE Marketing) - Routledge Library Editions: Marketing - Nigel Piercy - Books - Taylor & Francis Ltd - 9781138980488 - November 26, 2015
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Nigel Piercy
Marketing Organisation (RLE Marketing) - Routledge Library Editions: Marketing 1st edition

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Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

252 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2015
ISBN13 9781138980488
Publishers Taylor & Francis Ltd
Pages 252
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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